Mobile Insights from Deloitte
A Deloitte perspective entitled Failure to Launch outlines the steps to follow to build mobile applications which employees will want to use. This insight shows the importance of mobile technology in today’s world as well as the attention of consumers and business partners as they shift to the screens of mobile devices. An aspect of mobile applications which is also vital but does not always receive as much attention is the importance of developing applications for internal use.
The focus of this Deloitte writeup is to outline some steps to follow to improve the effectiveness and use of enterprise mobile apps for employees use. With many different applications and projects to juggle daily it is becoming harder for companies to unveil and implement internal tools for employees. The key to successfully unveiling an application internally should mirror an external product release and be strategically aligned with the mission of growth for your organization. These steps should serve as a guide to review not only new app development but also a benchmark for all internal processes and the perfect opportunity to take the time to invest time and resources into improving those processes. Internal processes are not the most exciting aspect of running a successful project but are critical to the success of specific projects and the sustained success of an organization.
The system below should be a guideline and not a hard set of rules to stick to. Leaders and decisions makers within an organization should take the time to fully analyze multiple data points and conduct informational interviews with members of their teams to collect the relevant facts and information from their industry and company. This wide amount of information will allow the greatest amount of data available to make a well thought out decision while also bringing together stakeholders through the entire process from idea generation to implementation.
Seven steps are laid out to build and successfully launch enterprise mobile apps:
Strategy and Value: Have a clear goal behind what you are undergoing which can easily be conveyed and understood to those who are hearing about your idea for the first time.
User input: Gather information beginning with idea generation and continuing through implementation from a broad range of potential end users.
App Development: During the development process have steps in place to provide feedback and convey this to your team.
Distribution: Announce the launch of the app and make it known to all parties who may be interested in finding more about the specific app launch and your company in general.
User Support: After the release keep contact with your team and continue to gather feedback from them. When issues arise provide a way for them to easily find the answers to questions and develop a culture where workers interact and shape the future of products in a proactive environment.
Supporting organization: Reinforce the practices in your organization though best practices and foster a tech and mobile friendly company culture.
Continuous Optimization: Never stop gathering feedback and look to stay ahead of the game to be an industry leader with a robust internal team.
These strategies were formulated for enterprise mobile apps but the tips should be used to foster change in creating a workplace culture where design, creativity, and innovation propel your company and projects forward as an industry leader.
“7 steps to building mobile apps employees will really use.” Deloitte. https://www2.deloitte.com/us/en/pages/technology/articles/deloitte-digital-mobile-enterprise.html.