Blog | WIMS Consulting

Mar 3
2 min

WIMS Client Spotlight: Elevate Lifestyle

Elevate Lifestyle recently launched a new website and platform highlighting Charlotte’s popping spots of old and new, upcoming events, and entertainment news. They are committed to helping reinvigorate the hospitality industry and bring the Charlotte area back to life in 2021 and beyond! Elevate Lifestyle is the leading source in Charlotte for entertainment and lifestyle information and is a proven way to reach a highly desirable demographic. These savvy consumers are brand l

Jan 15
1 min

WIMS Client Spotlight: Stephanie Higgins Fit

Stephanie Higgins Fit provides professional, certified fitness and nutrition programs designed to help you reach and maintain your health and fitness goals. There is no one size fits all dietary approach. That’s why she is here to give you the plan that’s meant for you. She will help you set your goals up for success! Stephanie Higgins Fit has customized plans for all women and even has specific plans designed for pregnant women ranging from the prenatal to postpartum stages.

Jan 14
2 min

WIMS Client Spotlight: Greater Charlotte Hospitality and Tourism Alliance

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region’s hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years, the HTA’s leadership has been vital in efforts that have made our region a premier destination. They are proud to have been a major part of developing the Charlotte Convention Center, Spectrum Arena, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, the

Jan 12
2 min

WIMS Client Spotlight: Commercial Carolina

Commercial Carolina brings wisdom, creativity, and innovation to the process of commercial real estate brokerage, investment, and development. Their goal is to offer a solution to your needs while exceeding expectations and deepening your relationship. They strive to achieve the best possible outcome in all endeavors and expect to be judged upon their results. Their firm utilizes up-to-the-minute technology including analytics software, wireless on-the-go connectivity, and cl

Jan 11
2 min

WIMS Client Spotlight: Tabbris

Tabbris focuses on innovation and technology, and they want your company to grow with them. Because of the nature of what they do and the expertise they have, Tabbris offers space to early-stage companies with the potential to scale and innovate within their market. Often, this ends up being technology and software companies, but it’s not limited to them exclusively; however, if you’re a realtor, attorney, or consultant, you might want to look elsewhere. Why? Because they’re

Nov 24, 2020
2 min

WIMS Client Spotlight: TRUROOF

At TRUROOF, they are trusted because they work in responsible ways to fulfill what they understand to be each customer’s desire for their home or business. TRUSTED, RESPONSIBLE AND UNDERSTANDING are more than words, they are standards that TRUROOF demonstrates every day. They are trusted because they provide the professional, visual, and technical evidence necessary for you to understand your roof’s condition and the process that makes it possible to obtain a new roof through

Nov 23, 2020
3 min

The Real Estate Branding Revolution – Creating an Immersive Experience

We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged? Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consulta

Nov 20, 2020
2 min

WIMS Client Spotlight: Let It Ride

Let It Ride is a new DFS (Daily Fantasy Sports) app and website launching soon that was created behind the efforts of former Panthers receiver and North Carolina native Brenton Bersin. It is soon to hit the app store. Let It Ride is an easy to use sports gaming platform for everyone. The platform focuses on the most exciting sports games: including player prop parlays, along with other picking pool competitions. With a competitive spirit, gamers can compete against the house

Nov 19, 2020
2 min

WIMS Client Spotlight: The Christmas Team

The Christmas Team and their decorating elves are a commercial and residential Christmas light installation company. Voted “The Charlotte’s Premier Holiday Light Installation Company” by The Charlotte Business Group. They pride themselves on impeccable customer service, custom-tailored design suited perfectly for your building, and their decorating elves. They do not only provide a luxury festive service; they create a Disney-like experience that your family and community wil

Nov 9, 2020
4 min

Never Let a Good Crisis Go to Waste

Time and time again, we have witnessed corporate empires come crashing down. On a high from peak performance, many of these companies were resistant to change their historically successful practices with their “if it’s not broke, don’t fix it” or “we’ve always done it this way” mindsets. The things that got them to the top eventually led to their downfall. Instead of proactively preparing for an inevitably changing environment, firms often find themselves behind the innovatio

Oct 1, 2020
3 min

Q4 2020: FINISH LIKE A SAVAGE & PREPARE FOR 2021 DOMINATION!

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right? All of this is going on while simultaneously a new game is going to begin soon thereafter

Sep 21, 2020
5 min

The State of Technology & Innovation in Real Estate

The integration and adoption of technology into every industry is inevitable, even in industries that are traditionally relatively slower to adopt like real estate. Tech developments are enabling professionals in the space to be able to facilitate easier, faster, efficient, and more secure deals for all parties involved. Below are some of the emerging technology trends that are being integrated into real estate now, and in the coming years, many of which have been accelerated

Sep 15, 2020
5 min

5 Ways Family Offices Can Optimize for the Present & Future

Over the past 50 years, the amount of family offices has grown to an estimated 3,500-5,000 as ultra-high-net-worth (UHNW) investors have increasingly used this approach to leverage and manage their wealth. Whether it be through Single-Family Offices (SFO’s), Multi-Family Offices (MFO’s), or a combination of both through syndication, wealthy families have seen the advantages of customized structures that meet specific needs and go much more in-depth than just financial investm

Sep 4, 2020
3 min

Enterprise Level Salesforce.com CRM Implementations for Mid-Large Companies

My firm, WIMS Consulting, has been providing CRM implementation services since its inception (and personally I’ve been leading them for 15 years now). We have been platform agnostic (we work with all of the primary platforms, including Salesforce.com, Zoho, Hubspot, Microsoft Dynamics, and Insightly among others); however, the firm has recently taken measures to beef up it’s partnerships and team in order to deepen its focus on delivering more large scale enterprise level Sal

Sep 4, 2020
2 min

WIMS Client Spotlight: Amodernary Furniture Designs

Amodernary Furniture Designs is an interior design showroom located in the heart of South End Charlotte, North Carolina. They focus on custom built, one-of-a-kind pieces of furniture that bring any space to life. Their unique pieces are tailored to specific needs will leave anyone in awe. Amodernary Furniture Design is also your local resource for interior design and elegant home décor. Their professional interior designers will help you select color themes, stylish furnishin

Aug 13, 2020
5 min

Private Investment Funds in 2021: Focus on Optimizing & Streamlining Existing Portfolio Company

The whirlwind of 2020 rattled businesses across the country, and it was no different for the private investment/fund industries. Even prior to last year, trends were moving toward funds (private equity, venture capital, family office, etc.) establishing platforms that focused on a suite of key business functions, such as business development, marketing, finance, PR, etc. to assist their portfolio companies with scaling their operations. Some funds have stood up internally1, w

Aug 7, 2020
3 min

Socializing in a Socially Distanced World by Evan Shirreffs

As young professionals, most of us are getting our careers started, attempting to make new friends outside of work, and networking for possible job opportunities that don’t involve surviving at the bottom of the totem poll at a 9-5. A lot of this socializing would typically come at happy hours and on weekends with visits to our favorite spots, but a huge disruption to the young professional lifestyle came with the onset of COVID-19. Our time to let loose became a time of adde

Jul 17, 2020
2 min

Equity Crowdfunding Collaboration

WIMS Consulting has a collaboration to assist startups and well-established businesses with launching their equity crowdfunding campaigns. We partner with The Arora Project and Striders Group (the team that brings you DiscoverCLT and more, further details about each below) to deliver this unique offering. Not only will we help with the financial compliance component, but with the marketing, CRM, and PR as well to super charge your campaign’s effectiveness. While we will assi

Jul 14, 2020
2 min

WIMS Client Spotlight: Charlotte Phoenix eSports

The Charlotte Phoenix are a professional eSports organization dedicated to enhancing the Charlotte eSports scene. Founded in 2019, the Phoenix have competed in several different video games and pro leagues. As a part of the CLT Esports family, the Phoenix value their surrounding Charlotte communities and support all efforts rewarding passions in eSports, gaming, art, and technology. Whether streaming games online or holding in-person LAN events in the Queen City, the Charlott

May 21, 2020
3 min

WIMS Consulting for Funds & Investors: Private Equity, Family Office, Venture Capital & Th

Your Fund and its Portfolio Companies’ Future Partner for Marketing, Sales, Finance, Operations, Investor Relations, Development, & More. Your Private Equity, Venture Capital, or Family Office fund is undoubtedly already great at its core functions. Between raising funds, selecting the right portfolio companies to deploy capital to, and managing the day to day operations we suspect that you’ve got those things covered, or at least you have a solid handle on them. Where we com

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