PRODUCT & MARKETING STRATEGIST
Sterling has years of product and marketing experience at software and technology companies. He specializes in bringing new products to market, user and market research, as well as brand experience campaigns. He most recently worked at Stratifyd and MapAnything and is a product and marketing consultant.
He is the Sr. Product Marketing Manager at Appsembler and a contract Product Strategist at Skookum. He also teaches an evening UX class at Tech Talent South.
Recently, Sterling has worked as an independent Product and Marketing Consultant and worked as a contract Product Owner at IntellyDoc.
Previously, he was the Director of Marketing at Stratifyd where he led the marketing team and was responsible for strategy, messaging, content, campaigns, operations, research, and sales enablement. Before Stratifyd, he was the Product Marketing Manager at MapAnything for two years and was a part of the company's growth from 30 employees and 800 customers to 170+ employees and 1,800+ customers.
Sterling loves the Charlotte community and the people in it, which is why he is dedicated to working in the community. He is on the Charlotte Regional Business Alliance (formerly Charlotte Chamber of Commerce) Young Professionals Board and the Board of Directors at his old middle school, Metrolina Regional Scholars Academy. He was recently on the City of Charlotte's Business Advisory Committee.
He was listed on the Charlotte Agenda 30 Under 30 and the Charlotte-Mecklenburg Black Chamber of Commerce 30 Under 30. He also received a Charlotte Chamber Young Professionals award.
FOUNDER SēZəN CREATIVE
Matt Passannante is the Co-Founder of Sēzən Creative which has clients in multiple cities including Charlotte, Miami, and NYC. The firm specializes in Marketing with a focus on SEO, social media, and print materials, and has experience working within both the B2B and B2C industries for multiple Fortune 500 companies.
Matt enjoys working with clients to help grow their brand through creativity and strong content strategies. He helped start @discoverclt on Instagram, which grew to 30K+ followers in less than 3 years. He loves to travel, spend time with family & friends, and try new restaurants and coffee shops.
Originally from Denville, NJ, he has lived in Charlotte for nearly 8 years. He graduated from St. Bonaventure in 2011 and moved to Charlotte to work within Brand Sponsorships for NASCAR. After that he had the opportunity to work for other well-respected companies such as the Charlotte Chamber of Commerce and Red Ventures before starting his own firm.