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Jan 12, 20212 min read
WIMS Client Spotlight: Commercial Carolina
Commercial Carolina brings wisdom, creativity, and innovation to the process of commercial real estate brokerage, investment, and...

Jan 11, 20212 min read
WIMS Client Spotlight: Tabbris
Tabbris focuses on innovation and technology, and they want your company to grow with them. Because of the nature of what they do and the...

Sep 4, 20202 min read
WIMS Client Spotlight: Amodernary Furniture Designs
Amodernary Furniture Designs is an interior design showroom located in the heart of South End Charlotte, North Carolina. They focus on...

Aug 7, 20203 min read
Socializing in a Socially Distanced World by Evan Shirreffs
As young professionals, most of us are getting our careers started, attempting to make new friends outside of work, and networking for...

Jul 14, 20202 min read
WIMS Client Spotlight: Charlotte Phoenix eSports
The Charlotte Phoenix are a professional eSports organization dedicated to enhancing the Charlotte eSports scene. Founded in 2019, the...

May 4, 20205 min read
A Time of Transition – It’s OK to Take a Break
There is a reason the United States has the largest economy in the world. We work harder than anyone. There is also a reason we have a...

Apr 23, 20203 min read
Get Ready. Stay Ready.
The more appropriate saying is, “STAY ready so you don’t have to GET ready.” Alas, I unfortunately wasn’t following these guidelines. Not...

Apr 1, 20203 min read
WIMS Client Spotlight: Close Off Market
Close Off Market, Inc. and its team have been working tirelessly to solve a major problem facing the real estate community: tighter...

Jan 3, 20202 min read
The WIMS Guide Ep. 3 – For Entrepreneurs and Professionals Focused on the Journey
It’s Friday! Already got day 7 of my gym streak knocked out, got it in early today as opposed to the 10pm sessions I’ve been pulling off...

Jan 2, 20202 min read
The WIMS Guide Ep. 2 – For Entrepreneurs and Professionals Focused on the Journey
First of all, thank you for the feedback from Day 1, it means a lot and I appreciate it! There were a lot of you savages still grinding...

Jan 2, 20204 min read
Charlotte 2020: Grow Your Business in the QC
If you live or do business in Greater Charlotte then you already know there’s a whole lot to be excited about in 2020 and beyond. The...
Dec 20, 20194 min read
Leveling-Up the Loyalty Game – Welcome to LDR BRD By: Tom Schaefer, Jr.
What are those letters? We’ll get to that later, I promise it’s worth the wait. In my previous post, I went on and on about how Loyalty...

Dec 18, 20192 min read
WIMS CLIENT SPOTLIGHT: PROTEITH Oral Hygiene System
Revolutionizing Oral Health Care PROTEITH® Oral Hygiene System is an all-natural formulation of plant proteins, vitamins, enzymes,...

Dec 17, 20192 min read
WIMS Client Spotlight: MCLA SuperPAC
“IN 2020 WE WILL MAKE CANNABIS LEGAL AGAIN” “If we had to start from scratch and design a medicine to help lead us out of the opioid...

Oct 15, 20195 min read
Why Loyalty Programs Don’t Work…
As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or...

Oct 8, 20194 min read
Charlotte Fall Updates
Charlotte in Fall As the calendar has turned to October the temperatures in Charlotte are finally cooling off slightly after some record...

Oct 8, 20193 min read
3 Marketing Tips for Breweries, Wineries, Cideries, & Distilleries
The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over...

Sep 3, 20194 min read
Starting a Company: When Do You Quit Your Day Job?
At a recent Charlotte Business Group event I moderated a panel on entrepreneurship. We hit various topics that provided the audience with...

Sep 3, 20193 min read
Navigating Networking
Recently at the Charlotte Regional Business Alliance’s 2nd Annual YP Leadership Convergence: Navigating the Career Jungle Gym...


Aug 5, 20193 min read
2019 YP LeaderCon
On August 2, 2019 I had the pleasure of attending the second annual YP LeaderCon held by the Charlotte Regional Business Alliance. The...
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