The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over the past few years. Just opening a new location has been a major event that has typically generated a lot of buzz and received coverage by every Business Journal and local social media influencer alike. That’s not to say that marketing breweries and wineries has been easy of course, far from it. Once the grand opening has passed, and the no

Recently at the Charlotte Regional Business Alliance’s 2nd Annual YP Leadership Convergence: Navigating the Career Jungle Gym (#YPLeaderCon) I moderated a panel about networking. This break out session was one among many others, along with some incredible keynote speeches and a great day full of, well networking. The panelists I interviewed were: John Jones, Associate Director of Graduate Student Services, Belk School of Business, UNC Charlotte. Sarah Bolt Garrison, Senior Ma

You did it. You went dark.  You ghosted. Pulled a professional Irish Goodbye.  You haven’t spoken or been in touch with the majority of your network for some time.  Could be a couple months, or even over a year.  I know I’m guilty of it.  You change careers/jobs, move to a different part of town or new city, or experience a major life-changing event like a new relationship, marriage, or have your first child.  For one reason or another, you lost touch and some people got left

As business has continued growing rapidly for WIMS Consulting, the preexisting business model of leveraging elite independent contractors to assist with client projects has needed to evolve. So, we’ve begun growing more in-house as well in order to focus on enhancing client service by way of emphasizing project management and streamlining operations. Simultaneously, we’re more focused on continuing to grow and take on new challenges as well. What’s been happening with my comp

If you’re an entrepreneur, a sales professional, work within your city’s start-up ecosystem, or are a follower of one of the dozens of personal/professional growth coaches, chances are you’ve seen or heard of “10X”.  This has become a hot term in the last half-decade, and I wanted to break down my interpretation of what this means, and how it’s meant to be applied to your efforts.  It started as a way to describe the “best” engineers who are 10 times as productive as their “w

Just about every company in America would publicly emphasize that they’re committed to revenue growth (this is more important than ever now). Yet simultaneously its common to try to cut corners and get cheap when it comes time to invest in tried and true resources that help them realize that goal. Further, these resources will easily pay for themselves and more by leading to significant ROI both monetarily and via efficiencies. In 2021, I can’t believe companies still need to

Robin Branstrom has been an art consultant for over eight years, working with both individual collectors and business clients. She was formerly a partner in Robin & Robbins Art Consultants before forming Robin Branstrom Fine Art. Her company primarily operates out of North Carolina (Charlotte and Wilmington) and South Florida (based in Palm Beach) however she often travels around the country for projects (she’s particularly found of New York of course). Robin Branstrom Fine A

If you’ve been thinking about starting a business, whether as a full-time entrepreneur or as a side hustle, consider this your challenge, you call to action, the catalyst you may have been waiting for. Maybe you’ve been procrastinating for seven weeks (or 1 year and 7 weeks) since making an entrepreneurial new year resolution. Or you’ve just been overwhelmed and stuck in a never-ending analysis paralysis loop. Perhaps you can’t find the perfect idea that best suits you and yo

Over the next several weeks/months we will be releasing in-depth industry outlook guides in order to provide additional value to our audience. Yes, there are many industry outlooks out there already, most of them created by highly funded teams and experts with lots of resources to leverage. However, because of that, their focus typically remains at a very high and unapproachable level as they try to be relevant to too broad a target audience. Besides, we will be aggregating m

The accounting industry is being disrupted by a range of technologies including machine learning, Artificial Intelligence, and the blockchain. The sources below highlight trends across marketing, human resources, and cybersecurity with implications across the accounting and financial services industry. Major changes are coming to the workplace as technological disruptions alter where work is done, the speed of workflow, and the role of the employee within the mission of the f

In honor of Small Business Week I’ve put together a collection of resources, information, articles, etc. for you to check out whether you’re currently an entrepreneur, if you’re considering becoming one, or if you simply want to support your local crazy roller coaster rider like myself. Also, to celebrate WIMS Consulting is offering a 20% on all services/projects for other small business owners. Just reach out and mention it during your consultation! What is SBW? From April 2

Chambers of Commerce have been the primary civic organizations that I’ve chosen to be deeply involved with for about 8 years now. First it was with the Greater Miami Chamber, and now with the Charlotte Chamber of Commerce. I started as a general member four years ago when I first moved to Charlotte. I knew it was a great place to start to help with getting acclimated to the business client, and to meet and network with local professionals. For the past year and a half, I’ve b

After a nearly decade long recovery period, it’s starting to look and feel like the time for an economic contraction is on the horizon. It likely won’t come for another year or so yet (if we’re lucky), but based on the history of our country, it’s certainly inevitable at some point. A lot of the experts, economists, and pundits are starting to sound the alarm already. Things like the student loan debt crisis, 2018 interest rate hikes, the collapse of retail, and the toxic pol

Santa Tierra Mezcal is officially making its debut to sunny South Florida in Q2 2018! After dominating the ultra-competitive Mexican market and emerging as one of the best premium mezcales on the market, it was certainly time to expand to the U.S. The U.S. operation will be based in Miami, FL which will serve as the jump off point of the U.S. takeover. The popularity of mezcal has exploded recently and the formally mysterious libation is now experiencing it’s time in the sun.

Happy New Year! I’ll save you the “new year new me/new year new you” talk (even though I’m always a sucker for self-improvement) and get straight to the point. You already know this is going to be your best year yet or you wouldn’t be reading this. And you KNOW it’s going to be my best year yet too. Now for the important part, HOW are we going to do that? This is OUR call to action! Now I’m not some business guru, I’m still closer to the beginning of my come up, building the

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right? All of this is going on while simultaneously a new game is going to begin soon thereafter

As the title says, I’ve set out to build “The Most Epic Entrepreneur Resource Guide of All Time.” I’ve seen and read most of them throughout the past five years plus while researching all things related to being an entrepreneur, and while there are plenty of good, even great, ones I’m working on building a better one. The amount of time I’ve spent doing research is incredible, so hopefully I can save you a little time while on your own journey. Being an entrepreneur is hard e

Custom Consortium is an e-commerce, and soon brick-and-mortar retail company as well, operating out of New York and Los Angeles. The company curates the world’s finest bespoke and customizable fashion brands so that individuals can discover and design them to create their own style. Their tagline is “Empower Your Individuality Through Our World of Customization.” It works like this. You can discover products in their growing collection of brands. Next you design your favorite

By now I shouldn’t have to articulate the value or justify the need for a social media strategy for your business. There are literally thousands of articles, white papers, and studies that have been written and distributed highlighting facts, figures, and metrics galore. Rather, I wanted to share a couple recent social media success stories and provide some tangible action steps for you to implement because that’s what this blog is for. As I’ve mentioned publicly, the new man

Whether you’re launching a completely new business, legitimizing a side hustle, or going back to the drawing board with an existing entrepreneurial endeavor, The WIMS Blast Off Bundle is the perfect solution to help you get started and hit the ground sprinting. Whether you’re a first-time entrepreneur or of the serial variety you know that getting your brand and marketing on point is crucial. So, while you focus on building your business and doing what you do best, leave that