#Entrepreneurs

Jan 3, 2020
2 min

The WIMS Guide Ep. 3 – For Entrepreneurs and Professionals Focused on the Journey

It’s Friday! Already got day 7 of my gym streak knocked out, got it in early today as opposed to the 10pm sessions I’ve been pulling off lately. Today’s client work was mostly related to government/military contracting as well as the legal industry. Fascinating stuff. I try to bunch project work together by themes/industries as much as I can in order to maintain a consistent and appropriate mindset. It doesn’t always work out that way, but when it does I find it helps create

Jan 2, 2020
2 min

The WIMS Guide Ep. 2 – For Entrepreneurs and Professionals Focused on the Journey

First of all, thank you for the feedback from Day 1, it means a lot and I appreciate it! There were a lot of you savages still grinding long into the night of January 1st checking LinkedIn/YouTube and I love to see it. Secondly, my wife has agreed to give me that media training refresher after all. So, when that happens, I’ll record it for you all as she’s a legit pro – and talk about META AF content am I right?! For today’s message I went in a bit of a different direction as

Jan 2, 2020
4 min

Charlotte 2020: Grow Your Business in the QC

If you live or do business in Greater Charlotte then you already know there’s a whole lot to be excited about in 2020 and beyond. The opportunities here are incredible, the city and state of NC in general are growing at a crazy fast pace and receiving all sorts of recognition nationally in “Best Places to Do Business” type articles. You can see for yourself (here, here, and here). Figuring out where to get plugged in or get more involved can be overwhelming, so I wanted to gi

Jan 1, 2020
2 min

The WIMS Guide Video Edition Ep. 1

Happy New Year and welcome to the new decade! After about 50 takes I figured what the heck, let’s just launch this thing. It’s raw and vulnerable, warts and all. Clearly I need a media training refresher from my wife who is a former TV reporter. But that’s ok, the polish will come later with practice and reps. Without further ado, coming to you from the WIMS, Inc. War Room it’s The WIMS Guide video edition! I’ve procrastinated for years now on doing video content as surprisin

Dec 18, 2019
2 min

WIMS CLIENT SPOTLIGHT: PROTEITH Oral Hygiene System

Revolutionizing Oral Health Care PROTEITH® Oral Hygiene System is an all-natural formulation of plant proteins, vitamins, enzymes, minerals, and antioxidants scientifically balanced to fight periodontal disease. PROTEITH® is dentist-certified to maintain a healthy mouth for protection from gingivitis, canker sores and aphthous ulcers, tartar build-up, dentin hypersensitivity, and oral malodors or halitosis. PROTEITH® natural toothpowder users have reported the following benef

Nov 12, 2019
3 min

STILL PLENTY OF TIME IN Q4: FINISH LIKE A SAVAGE & PREPARE FOR 2020 DOMINATION!

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right? All of this is going on while simultaneously a new game is going to begin soon thereafter

Nov 12, 2019
3 min

Your Annual CRM Call to Action for 2020

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. Now, you can even get basic versions of a CRM program for free. It’s why acquiring and

Oct 15, 2019
5 min

Why Loyalty Programs Don’t Work…

As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured market repeats business with us. It’s said keeping a customer is cheaper than gaining a new one. Considering the retail industry as a whole spent over $1.9 Billion in 2016 running Loyalty programs, I’d say it’s

Oct 8, 2019
9 min

How Anyone can Build a Custom Data Analytics Dashboard

If you could carve out an hour a month for analysis in order to save a dozen hours of work, the one-hour investment would be worth it, right? How about if that same hour led to crucial details about your sales trends and customers insights? On top of all that, what if that same one-hour investment came at no additional cost to you? Seems like a pretty great deal. Welcome to the benefits of an Excel-based analytical dashboard. Benefits of an Analytical Dashboard You’ve most li

Sep 3, 2019
4 min

Starting a Company: When Do You Quit Your Day Job?

At a recent Charlotte Business Group event I moderated a panel on entrepreneurship. We hit various topics that provided the audience with a ton of value, so I wanted to share some of the key takeaways from the discussion with you. The event featured a great group of local entrepreneurs that covered a wide range of topics about starting, and running, a company. Our panelists included: Christopher Moxley, Founder and Co-Owner of 704 Shop, Senior Compliance Associate at TIAA, an

May 21, 2019
2 min

The WIMS World is Expanding!

As business has continued growing rapidly for WIMS Consulting, the preexisting business model of leveraging elite independent contractors to assist with client projects has needed to evolve. So, we’ve begun growing more in-house as well in order to focus on enhancing client service by way of emphasizing project management and streamlining operations. Simultaneously, we’re more focused on continuing to grow and take on new challenges as well. What’s been happening with my comp

May 21, 2019
3 min

What is 10X?

If you’re an entrepreneur, a sales professional, work within your city’s start-up ecosystem, or are a follower of one of the dozens of personal/professional growth coaches, chances are you’ve seen or heard of “10X”. This has become a hot term in the last half-decade, and I wanted to break down my interpretation of what this means, and how it’s meant to be applied to your efforts. It started as a way to describe the “best” engineers who are 10 times as productive as their “w

May 8, 2019
3 min

2019 Small Business Week

This week, May 5th to May 11th, 2019, is National Small Business Week, which is a great time to think about the importance of small businesses in our economy. In addition to this piece I would also direct you to my colleague Michael Simmons piece on 2019 Small Business Week which is filled with valuable Small Business Resources. In this post I will be looking into the data behind small businesses in America and tackle some of the FAQ’s about small businesses. During this week

May 8, 2019
3 min

WIMS Celebrates National Small Business Week 2019!

In honor of Small Business Week I’ve put together a collection of resources, information, articles, etc. for you to check out whether you’re currently an entrepreneur, if you’re considering becoming one, or if you simply want to support your local crazy roller coaster rider like myself. Also, to celebrate WIMS Consulting is offering a 20% on all services/projects for other small business owners. Just reach out and mention it during your consultation! What is SBW? From May 6th

Apr 10, 2019
5 min

The Best Marketing and Sales Automation Tech Stack for B2B Businesses

Just about every company in America would publicly emphasize that they’re committed to revenue growth (this is more important than ever now). Yet simultaneously its common to try to cut corners and get cheap when it comes time to invest in tried and true resources that help them realize that goal. Further, these resources will easily pay for themselves and more by leading to significant ROI both monetarily and via efficiencies. In 2021, I can’t believe companies still need to

Feb 27, 2019
2 min

WIMS Client Spotlight: Robin Branstrom Fine Art

Robin Branstrom has been an art consultant for over eight years, working with both individual collectors and business clients. She was formerly a partner in Robin & Robbins Art Consultants before forming Robin Branstrom Fine Art. Her company primarily operates out of North Carolina (Charlotte and Wilmington) and South Florida (based in Palm Beach) however she often travels around the country for projects (she’s particularly found of New York of course). Robin Branstrom Fine A

Feb 22, 2019
3 min

Weekend Business Bootcamp: An Entrepreneurial Prompt

If you’ve been thinking about starting a business, whether as a full-time entrepreneur or as a side hustle, consider this your challenge, you call to action, the catalyst you may have been waiting for. Maybe you’ve been procrastinating for seven weeks (or 1 year and 7 weeks) since making an entrepreneurial new year resolution. Or you’ve just been overwhelmed and stuck in a never-ending analysis paralysis loop. Perhaps you can’t find the perfect idea that best suits you and yo

Feb 19, 2019
3 min

Reflections on Linchpin by Seth Godin

I recently read Linchpin by Seth Godin and have some reflections and thoughts from the book which I want to share. Godin an author, blogger, and speaker provides the tagline Are You Indispensable? This book is a perfect read for anyone who is interested in answering this question: In the ever-evolving world how can you stand out from the crowd? I will highlight one section of this book which impacted me the most and suggest anyone who is interested seek out additional informa

Jan 28, 2019
3 min

Proud to Announce My Acceptance on the Charlotte Regional Business Alliance Central Chapter Board

I’m honored to announce that my tenure on the board of the (formerly Charlotte Chamber of Commerce) Charlotte Regional Business Alliance is extending, although evolving. Since transitioning off the CCYP board (Young Professionals – now the Charlotte Alliance Young Professionals) I have now joined the Central Chapter board! To get some insight into what that means: “The specific chapters play a key role in driving the mission to connect, innovate and grow opportunity for ALL w

Jan 28, 2019
2 min

Introducing WIMS Guide In-Depth Industry Outlooks

Over the next several weeks/months we will be releasing in-depth industry outlook guides in order to provide additional value to our audience. Yes, there are many industry outlooks out there already, most of them created by highly funded teams and experts with lots of resources to leverage. However, because of that, their focus typically remains at a very high and unapproachable level as they try to be relevant to too broad a target audience. Besides, we will be aggregating m

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