Oct 15, 20195 minWhy Loyalty Programs Don’t Work…As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or...
May 8, 20193 minWIMS Celebrates National Small Business Week 2019!In honor of Small Business Week I’ve put together a collection of resources, information, articles, etc. for you to check out whether...
May 1, 20183 minWIMS Celebrates National Small Business Week 2018!In honor of Small Business Week I’ve put together a collection of resources, information, articles, etc. for you to check out whether...
Feb 6, 20182 minDoing a Charlotte Deep Dive this FebruaryWhile I’m fortunate that my business often takes me all over the country, every now and then it’s crucial to do a deep dive into my own...