Blog | WIMS Consulting

msimmons@wims-consulting.com

WIMS Client Spotlight: Industrial Strength Industries

Mar 3
1 min

WIMS Client Spotlight: Industrial Strength Industries

Industrial Strength Industries was founded to address the needs of First Responders, Law Enforcement, and Industrial clients in New York State who seek to include small businesses in their Supply Chain. They are a woman-owned small business with over 25 years of experience. Industrial Strength Industries can assist you in meeting your diversity and small business goals. Their services include expert sourcing and on-time shipping from their network of Search & Rescue, SCUBA, T

The Real Estate Branding Revolution – Creating an Immersive Experience

Nov 23, 2020
3 min

The Real Estate Branding Revolution – Creating an Immersive Experience

We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged? Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consulta

The State of Technology & Innovation in Real Estate

Sep 21, 2020
5 min

The State of Technology & Innovation in Real Estate

The integration and adoption of technology into every industry is inevitable, even in industries that are traditionally relatively slower to adopt like real estate. Tech developments are enabling professionals in the space to be able to facilitate easier, faster, efficient, and more secure deals for all parties involved. Below are some of the emerging technology trends that are being integrated into real estate now, and in the coming years, many of which have been accelerated

5 Ways Family Offices Can Optimize for the Present & Future

Sep 15, 2020
5 min

5 Ways Family Offices Can Optimize for the Present & Future

Over the past 50 years, the amount of family offices has grown to an estimated 3,500-5,000 as ultra-high-net-worth (UHNW) investors have increasingly used this approach to leverage and manage their wealth. Whether it be through Single-Family Offices (SFO’s), Multi-Family Offices (MFO’s), or a combination of both through syndication, wealthy families have seen the advantages of customized structures that meet specific needs and go much more in-depth than just financial investm

Enterprise Level Salesforce.com CRM Implementations for Mid-Large Companies

Sep 4, 2020
3 min

Enterprise Level Salesforce.com CRM Implementations for Mid-Large Companies

My firm, WIMS Consulting, has been providing CRM implementation services since its inception (and personally I’ve been leading them for 15 years now). We have been platform agnostic (we work with all of the primary platforms, including Salesforce.com, Zoho, Hubspot, Microsoft Dynamics, and Insightly among others); however, the firm has recently taken measures to beef up it’s partnerships and team in order to deepen its focus on delivering more large scale enterprise level Sal

Private Investment Funds in 2021: Focus on Optimizing & Streamlining Existing Portfolio Company

Aug 13, 2020
5 min

Private Investment Funds in 2021: Focus on Optimizing & Streamlining Existing Portfolio Company

The whirlwind of 2020 rattled businesses across the country, and it was no different for the private investment/fund industries. Even prior to last year, trends were moving toward funds (private equity, venture capital, family office, etc.) establishing platforms that focused on a suite of key business functions, such as business development, marketing, finance, PR, etc. to assist their portfolio companies with scaling their operations. Some funds have stood up internally1, w

WIMS Consulting for Funds & Investors: Private Equity, Family Office, Venture Capital & Th

May 21, 2020
3 min

WIMS Consulting for Funds & Investors: Private Equity, Family Office, Venture Capital & Th

Your Fund and its Portfolio Companies’ Future Partner for Marketing, Sales, Finance, Operations, Investor Relations, Development, & More. Your Private Equity, Venture Capital, or Family Office fund is undoubtedly already great at its core functions. Between raising funds, selecting the right portfolio companies to deploy capital to, and managing the day to day operations we suspect that you’ve got those things covered, or at least you have a solid handle on them. Where we com

The WIMS Consulting 2020 Rebrand

May 11, 2020
4 min

The WIMS Consulting 2020 Rebrand

There is just something about transition, a new decade (even though January 1st seems like it was already another decade ago), and a new mission to undergo a massive scaling of one’s company that requires a bit of a shakeup. Huge transformative shifts force all involved to level up and evolve for the better. They demand a heightened sense of commitment to excellence and discipline. As they say, the things that got you here will rarely get you there. The first 6 years of WIMS

Charlotte 2020: Grow Your Business in the QC

Jan 2, 2020
4 min

Charlotte 2020: Grow Your Business in the QC

If you live or do business in Greater Charlotte then you already know there’s a whole lot to be excited about in 2020 and beyond. The opportunities here are incredible, the city and state of NC in general are growing at a crazy fast pace and receiving all sorts of recognition nationally in “Best Places to Do Business” type articles. You can see for yourself (here, here, and here). Figuring out where to get plugged in or get more involved can be overwhelming, so I wanted to gi

Your Annual CRM Call to Action for 2020

Nov 12, 2019
3 min

Your Annual CRM Call to Action for 2020

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. Now, you can even get basic versions of a CRM program for free. It’s why acquiring and

What is 10X?

May 21, 2019
3 min

What is 10X?

If you’re an entrepreneur, a sales professional, work within your city’s start-up ecosystem, or are a follower of one of the dozens of personal/professional growth coaches, chances are you’ve seen or heard of “10X”. This has become a hot term in the last half-decade, and I wanted to break down my interpretation of what this means, and how it’s meant to be applied to your efforts. It started as a way to describe the “best” engineers who are 10 times as productive as their “w

Introducing the WIMS Consulting Project Management Service Line

Apr 26, 2019
4 min

Introducing the WIMS Consulting Project Management Service Line

The WIMS Consulting project management service line was born out of our own need to allocate the time and resources to make sure and improve this area of our business. A core business tenant is that the best business models solve real problems that you can relate to and those that make a significant impact on your life. Getting the project management process built and implemented is working wonders for our business, and we realized it would likely do the same for yours. Agil

Notes on Raising Seed Round Capital

Jun 13, 2018
3 min

Notes on Raising Seed Round Capital

Throughout the past few years, I’ve helped lead a couple of seed round funding for company’s that I’m a co-founder of. While I’ve assisted and consulted many startups prior to that with raising money, doing it from this perspective was quite different. I won’t admit to knowing absolutely everything, but I’ve certainly learned a few things along the way that are worth sharing if you’re in a similar situation or considering it. Seed round funding takes significantly longer than

Why You Should Get Involved With The Charlotte Chamber of Commerce

Mar 5, 2018
2 min

Why You Should Get Involved With The Charlotte Chamber of Commerce

Chambers of Commerce have been the primary civic organizations that I’ve chosen to be deeply involved with for about 8 years now. First it was with the Greater Miami Chamber, and now with the Charlotte Chamber of Commerce. I started as a general member four years ago when I first moved to Charlotte. I knew it was a great place to start to help with getting acclimated to the business client, and to meet and network with local professionals. For the past year and a half, I’ve b

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Feb 1, 2018
3 min

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years now. You know, that they’re too expensive, too complicated, and not useful enough to justify tackling those challenges. It’s just not true anymore. I understand why you think that way, but until you’ve seen the latest software package that Zoho CRM has been rolling out it’s simply misguided. Allow me to enlighten you a bit. While I remain a r

Nov 2, 2017
3 min

CRM Revisited (Again): It Should be Your #1 2018 Priority

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. Now, you can even get basic versions of a CRM program for free. It’s why acquiring and

Aug 1, 2017
4 min

The Potential ROI of Social Media

By now I shouldn’t have to articulate the value or justify the need for a social media strategy for your business. There are literally thousands of articles, white papers, and studies that have been written and distributed highlighting facts, figures, and metrics galore. Rather, I wanted to share a couple recent social media success stories and provide some tangible action steps for you to implement because that’s what this blog is for. As I’ve mentioned publicly, the new man

The New WIMS Inc: Putting In-House Marketing Departments on Notice

Jul 27, 2015
5 min

The New WIMS Inc: Putting In-House Marketing Departments on Notice

Unlike my typical blog posts, this one is certainly going to piss people off, including current and former colleagues, friends, clients, and prospects. While I usually try to avoid that, I can’t any longer as some things just need to be said. Change can be a scary and complicated thing, but there’s just a better way to do business and it’s nothing personal. Now, the trend of outsourcing is far from a new or innovative concept. Yet companies like professional services firms co

Cut Your Teeth

Jul 6, 2015
3 min

Cut Your Teeth

Little did I know when I first heard this rather graphic and cringe-worthy phrase how literal it could be. If you haven’t heard it before, this will explain it for you. But first to quickly digress, after receiving such positive and encouraging feedback from my post last week (if you haven’t read it yet, you can check it out here) I figured why not tell another embarrassing and self-depreciating yet important lesson learned story. That being said, if you want more of these ty

CRM Revisited: It Should be Your #1 Priority Heading into 2015

Nov 19, 2014
3 min

CRM Revisited: It Should be Your #1 Priority Heading into 2015

Customer Relationship Management (CRM) programs aren’t only the future of business; they’re the present. And they aren’t just for Fortune 500 companies anymore either. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Now, you can even get a basic version of a CRM program for free. Without a doubt, acquiring and implementing a CRM program is my #1 recommendation for businesses of all kinds looking to grow and incr