The Real Estate Branding Revolution – Creating an Immersive Experience
We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged? Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consulta