As young professionals, most of us are getting our careers started, attempting to make new friends outside of work, and networking for possible job opportunities that don’t involve surviving at the bottom of the totem poll at a 9-5. A lot of this socializing would typically come at happy hours and on weekends with visits to our favorite spots, but a huge disruption to the young professional lifestyle came with the onset of COVID-19. Our time to let loose became a time of adde

The LDR BRD Mission: We help your business understand and connect with your customers by providing actionable intelligence on consumer behavior. We want you to really know your customers and your market. We give you the power to increase revenue, brand exposure, and increase market penetration by deepening your relationships with your customers. Whether you’re in the early stages of the concept, have been around for a while, or are currently experiencing a wave of growth, we

What are those letters? We’ll get to that later, I promise it’s worth the wait. In my previous post, I went on and on about how Loyalty systems don’t work.  At the end of that piece, I explained that loyalty does work, it just seems the retail application was broken. They’re rewarding existing loyalty (which reduces the Lifetime Value, or LTV, of a customer that wasn’t going anywhere) but failing to convert new customers to loyal ones. If there’s something we’ve learned from

By Jack Tompkins Avoid poor performance with some pour analytics! In the brewery/cidery/wine world, analytics can increase sales, improve customer insights, and most importantly, support and refine your gut instincts! Whether you sell through a taproom or you have the full restaurant feel with the best beverages in town, analytics can help improve your day to day and leave you time to enjoy some of your very own hard work. For brewers, if you get creative and dedicated enough

As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty.  We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved.  Loyalty is the measurement of how much of our captured market repeats business with us. It’s said keeping a customer is cheaper than gaining a new one.  Considering the retail industry as a whole spent over $1.9 Billion in 2016 running Loyalty programs, I’d say it’s

The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over the past few years. Just opening a new location has been a major event that has typically generated a lot of buzz and received coverage by every Business Journal and local social media influencer alike. That’s not to say that marketing breweries and wineries has been easy of course, far from it. Once the grand opening has passed, and the no