#Sell

Oct 1, 2020
3 min

Q4 2020: FINISH LIKE A SAVAGE & PREPARE FOR 2021 DOMINATION!

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right? All of this is going on while simultaneously a new game is going to begin soon thereafter

Sep 4, 2020
3 min

Enterprise Level Salesforce.com CRM Implementations for Mid-Large Companies

My firm, WIMS Consulting, has been providing CRM implementation services since its inception (and personally I’ve been leading them for 15 years now). We have been platform agnostic (we work with all of the primary platforms, including Salesforce.com, Zoho, Hubspot, Microsoft Dynamics, and Insightly among others); however, the firm has recently taken measures to beef up it’s partnerships and team in order to deepen its focus on delivering more large scale enterprise level Sal

Nov 12, 2019
3 min

STILL PLENTY OF TIME IN Q4: FINISH LIKE A SAVAGE & PREPARE FOR 2020 DOMINATION!

Nov 12, 2019
3 min

Your Annual CRM Call to Action for 2020

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. Now, you can even get basic versions of a CRM program for free. It’s why acquiring and

Oct 30, 2019
5 min

4 Ways Analytics Will Improve Your Brewery or Winery Sales

By Jack Tompkins Avoid poor performance with some pour analytics! In the brewery/cidery/wine world, analytics can increase sales, improve customer insights, and most importantly, support and refine your gut instincts! Whether you sell through a taproom or you have the full restaurant feel with the best beverages in town, analytics can help improve your day to day and leave you time to enjoy some of your very own hard work. For brewers, if you get creative and dedicated enough

Oct 15, 2019
5 min

Why Loyalty Programs Don’t Work…

As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured market repeats business with us. It’s said keeping a customer is cheaper than gaining a new one. Considering the retail industry as a whole spent over $1.9 Billion in 2016 running Loyalty programs, I’d say it’s

Oct 8, 2019
9 min

How Anyone can Build a Custom Data Analytics Dashboard

If you could carve out an hour a month for analysis in order to save a dozen hours of work, the one-hour investment would be worth it, right? How about if that same hour led to crucial details about your sales trends and customers insights? On top of all that, what if that same one-hour investment came at no additional cost to you? Seems like a pretty great deal. Welcome to the benefits of an Excel-based analytical dashboard. Benefits of an Analytical Dashboard You’ve most li

Oct 8, 2019
3 min

3 Marketing Tips for Breweries, Wineries, Cideries, & Distilleries

The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over the past few years. Just opening a new location has been a major event that has typically generated a lot of buzz and received coverage by every Business Journal and local social media influencer alike. That’s not to say that marketing breweries and wineries has been easy of course, far from it. Once the grand opening has passed, and the no

May 21, 2019
2 min

The WIMS World is Expanding!

As business has continued growing rapidly for WIMS Consulting, the preexisting business model of leveraging elite independent contractors to assist with client projects has needed to evolve. So, we’ve begun growing more in-house as well in order to focus on enhancing client service by way of emphasizing project management and streamlining operations. Simultaneously, we’re more focused on continuing to grow and take on new challenges as well. What’s been happening with my comp

May 21, 2019
3 min

What is 10X?

If you’re an entrepreneur, a sales professional, work within your city’s start-up ecosystem, or are a follower of one of the dozens of personal/professional growth coaches, chances are you’ve seen or heard of “10X”. This has become a hot term in the last half-decade, and I wanted to break down my interpretation of what this means, and how it’s meant to be applied to your efforts. It started as a way to describe the “best” engineers who are 10 times as productive as their “w

Feb 22, 2019
3 min

Weekend Business Bootcamp: An Entrepreneurial Prompt

If you’ve been thinking about starting a business, whether as a full-time entrepreneur or as a side hustle, consider this your challenge, you call to action, the catalyst you may have been waiting for. Maybe you’ve been procrastinating for seven weeks (or 1 year and 7 weeks) since making an entrepreneurial new year resolution. Or you’ve just been overwhelmed and stuck in a never-ending analysis paralysis loop. Perhaps you can’t find the perfect idea that best suits you and yo

Feb 1, 2018
3 min

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years now. You know, that they’re too expensive, too complicated, and not useful enough to justify tackling those challenges. It’s just not true anymore. I understand why you think that way, but until you’ve seen the latest software package that Zoho CRM has been rolling out it’s simply misguided. Allow me to enlighten you a bit. While I remain a r

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